Surely you are familiar with our annual ranking of the best luxury brands online. The ranking has become a reliable indicator of future performance for the world’s best luxury brands over the years.
As the world’s most valuable company, LVMH (the parent company of 75 prestigious houses, including Louis Vuitton, Dior, Tiffany & Co, and some of the best Champagne brands in the world) surged to a new record high in April 2023.
Bernard Arnault became the world’s richest man when LVMH became the first European company to surpass $500 billion in market value.
However, luxury brands must remain agile in a rapidly changing global environment.
Which luxury brands will be able to maintain their brand essence while adapting to new luxury paradigms in an uncertain context?
Our three macro trends for the future of luxury in 2023 are more important than ever.
By 2030, global sales of luxury goods will reach $1 trillion.
To remain relevant to new generations of affluent consumers, luxury brands must embrace digital to support their growth.
Therefore, if you’re wondering how and if the finest luxury brands performed online, wonder no more.This brand-new ranking of the best luxury brands online in 2023 reveals all the juicy data and details.
For the first time since we’ve been doing this report, Dior has overtaken Gucci as the world’s most popular luxury brand online.
Gucci loses its online supremacy for the first time. Italian luxury brand’s search interest dropped from 22.34% in 2019 to 13.4% in 2023.
After hovering just below the threshold for the past few years, Swarovski makes its first appearance in the top 15 best luxury brands online.
As a result of dropping off last year’s list, Burberry, Saint Laurent, and Omega are back in the top 15.
The biggest losers this year are Valentino, Cartier, Ralph Lauren, and Estee Lauder. We have no longer ranked any of them.
Affluent consumers’ online attention is highly concentrated at the top, with the top 5 brands capturing 57% of their attention.
Luxury brands’ websites received an average of 31% more traffic in 2023 than in 2022. The healthy growth of online sales shows consumers’ interest in buying directly from brands. Over the past few years, digital developments have started to pay off.